platinums.agency

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Our Strategic
Approach to

eCommerce Website Development

Our Strategic Approach to Modern eCommerce Website Development

Websites are the heart and core of digital brands; where people get to know about the brand, build affinity, browse through products or services and make a decision to be part of the brand. This is why a high performing website, in all aspects, is considered the key success factor of any digital brand.

At platinums.agency, our process for designing high-end e-commerce, SME, and corporate websites involves first defining the project scope and goals, including identifying the target audience and product categories. Our team of digital analysts conducts market research to identify customer needs, pain points, and preferences, which helps us create a unique value proposition and user experience strategy that prioritizes ease of use, functionality, and aesthetics. Our deep dives set us apart as we include the blueprint of how we plan to position your web design above the best players in your industry. It is during these phases that we identify the site architecture and marketing funnel layout.

Next, we create the visual design, which we call a dual-edged sword that aligns with your brand identity and appeals to the target audience at the same time. Using our technology stack, we determine the best technology and platform that will support the website’s goals, business processes, and develop a website that optimizes navigation and user experience.
Websites are the heart and core of digital brands; where people get to know about the brand, build affinity, browse through products or services and make a decision to be part of the brand. This is why a high performing website, in all aspects, is considered the key success factor of any digital brand.

At platinums.agency, our process for designing high-end e-commerce, SME, and corporate websites involves first defining the project scope and goals, including identifying the target audience and product categories. Our team of digital analysts conducts market research to identify customer needs, pain points, and preferences, which helps us create a unique value proposition and user experience strategy that prioritizes ease of use, functionality, and aesthetics. Our deep dives set us apart as we include the blueprint of how we plan to position your web design above the best players in your industry. It is during these phases that we identify the site architecture and marketing funnel layout.

Next, we create the visual design, which we call a dual-edged sword that aligns with your brand identity and appeals to the target audience at the same time. Using our technology stack, we determine the best technology and platform that will support the website’s goals, business processes, and develop a website that optimizes navigation and user experience.

The Platinums Quotient™

platinums’ strategic approach to eCommerce website development consists of 11 actionable steps. They all fall within our signature platinums Quotient™ process.

platinums’ strategic approach to eCommerce website development consists of 11 actionable steps. They all fall within our signature platinums Quotient™ process.

Conceive
0%

Understand client (his/her personal persona), overall business model, client’s audience, vision, requirement, product-market fit, mindset and financials.

Main steps
Step 1.

Project definition

Step 2.

Project scope

Visualize
0%

Understand client (his/her personal persona), overall business model, client’s audience, vision, requirement, product-market fit, mindset and financials.

Main steps
Step 3.

Site architecture

Step 4.

Marketing funnel layout

Blueprint
0%

Architect internal systems, formalize workflows, structure information flow and link with external systems. Creation of technical plan to implement.

Main steps
Step 5.

Design

Transform
0%

Implementing the blueprint using Platinums tech stack, approved plugins and tools.

Main steps
Step 6.

Site development

Step 7.

Content implementation

Optimize
0%

Benchmarks, thresholds, stress tests, speed optimizations and iron out loose ends.

Main steps
Step 8.

Onsite SEO

Step 9.

Site testing

Step 10.

Staging launch

Thrive
0%

At this stage we have a high performance ready war machine; it’s time to let it do the job. The Thrive effect gets amplified with increased digital advertising + SEO.

Main steps
Step 11.

Live launch

Thrive
0%

At this stage we have a high performance ready war machine; it’s time to let it do the job. The Thrive effect gets amplified with increased digital advertising + SEO.

Main steps
Step 11.

Live launch

Conceive
0%

Understand client (his/her personal persona), overall business model, client’s audience, vision, requirement, product-market fit, mindset and financials.

Main steps
Step 1.

Project definition

Step 2.

Project scope

Visualize
0%

Understand client (his/her personal persona), overall business model, client’s audience, vision, requirement, product-market fit, mindset and financials.

Main steps
Step 3.

Site architecture

Step 4.

Marketing funnel layout

Blueprint
0%

Architect internal systems, formalize workflows, structure information flow and link with external systems. Creation of technical plan to implement.

Main steps
Step 5.

Design

Transform
0%

Implementing the blueprint using Platinums tech stack, approved plugins and tools.

Main steps
Step 6.

Site development

Step 7.

Content implementation

Optimize
0%

Benchmarks, thresholds, stress tests, speed optimizations and iron out loose ends.

Main steps
Step 8.

Onsite SEO

Step 9.

Site testing

Step 10.

Staging launch

Thrive
0%

At this stage we have a high performance ready war machine; it’s time to let it do the job. The Thrive effect gets amplified with increased digital advertising + SEO.

Main steps
Step 11.

Live launch

Thrive
0%

At this stage we have a high performance ready war machine; it’s time to let it do the job. The Thrive effect gets amplified with increased digital advertising + SEO.

Main steps
Step 11.

Live launch

With all our designs, we implement search engine optimization (SEO) best practices to the core architecture of your website. SEO compliance helps position websites to rank better organically while complementing digital marketing campaigns. The content implementation phase goes hand in hand with our on-site SEO implementation. Establishing a robust security and privacy policy to protect customer information and ensure compliance with regulations is another aspect our team looks at.
Prior to launching the live website, we rigorously test your website internally, and then in a staging environment where user acceptance tests (UATs) are performed.
With all the 10 steps completed, now it’s time to Thrive. Once the website is launched, we continuously monitor and improve its performance by analyzing traffic, conversion rate, customer retention, and satisfaction, and making data-driven improvements to achieve the website’s goals using an array of tools such as uptime trackers, Google Analytics 4, and heatmapping tools such as Hotjar.

LET'S COLLABORATE

Ready to talk
with us?

We’re a website design agency consisting of performance marketers, creatives, and growth geeks that love doing what we do.

Get in touch for a free quote
We are a brand-new take to ecommerce/SME/corporate web design sphere with 15+ years of global agency experience. We thrive at seamlessly executing complex projects with award winning success.
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Let's start with
a cup of coffee

Let's start with
a cup of coffee

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